If you are (or have been) in sales, you have probably been asked the question, “are you a hunter or a farmer?” or maybe even “duck or an eagle?” It refers to the concept that some people are better at Account Management and some New Business Development. Generally speaking, you will be better at the one you prefer doing! However, these days business owners are looking for a new hybrid sales professional who can thrive by being great at both. So, we needed a new concept!
Introducing The Emperor Penguin. Sounds great right? and look at these redeeming characteristics:
?PROFESSIONAL – With their characteristic smart black and white markings with a dash of yellow and orange, they are certainly professional looking!
?TEAM PLAYER – They huddle close together in a circle (the youngest members in the middle), to keep each other warm, definitely team players!
?NURTURER – It takes about 2 months for an egg to hatch, and both the male and female have an active role – the male in charge of the egg and the women in charge of gathering food. Talk about nurturing equality!
?HUNTER – They can dive deeper than any other bird (forget about it, ducks and eagles) talk about a real hunter!
?LOYAL – They are serially monogamous, so you can certainly expect them to stay loyal to the one they serve!
?ADAPTABLE – They don’t build nests but use their feet and stomach flaps, so very adaptable!
?AUTHENTIC – Emperor Penguins sing a unique song to attract others. It is termed the “heart song” and perfect for the true sales professional who sells from the heart.
So yep, who needs a hunter, farmer, duck or eagle when you have the Emperor Penguin to choose from!