About Selling With Purpose

My name is Rachel Brus and I have been a sales professional for the last 25 years. In that time I have not only been a consistent top achiever (in extremely competitive industries) but I have also managed, lead, and inspired individuals, groups and teams to be successful and passionate about the art of selling new business.

I established Selling With Purpose because over that time it has become increasingly obvious to me that there is a lack of training and strategy around the specific art of selling new business. I have seen many business owners and sales professionals become frustrated and disillusioned, which then leads to disengagement and a “loser” mentality. They fail at understanding how to source, connect, consult and close new business opportunities, let alone ask for referrals! The reason is quite simple… the training they receive is either non existent or just not enough…. they are “told” to do certain activities and achieve certain metrics and KPIs, but they are not shown, coached or inspired to then be able to apply them in the real, and very competitive selling world.

I am passionate about two things:

1. New Business Development

A skill that if done correctly, and professional, can reward you in great financial and personal growth. It is also an essential and critical part of any business that wishes to grow and time and money should be invested in its success.

2. SME’s

Who are, lets face it, the unsung hero’s of our society. For, not only do they employ approximately 97% of the Australian market, but they are brave enough to go out on there own to either launch something new (a service or product) or are passionate about making change in an already established marketplace. Either way they should demand and expect it of themselves and, or their staff, authentic and excellent new business development if they are looking for long term growth

If you are interested in improving your bottom line and have a winning culture in your work please check out our courses there is one designed for you and your business!